Port Eden

Brand Experience

Project Overview

Nested on a secluded peninsula overlooking the Aegean Sea, Port Eden is an idyllic resort offering superior service and comfort throughout. Discover the many secret lookouts, luxury spas, gourmet restaurants, seductive bars, and entertainment decks with live music and a saltwater pool.

Objective

Create a brand, which reflects nobility, decadence, and beauty, intriguing travelers from all over the globe.

Approach

Santorini is known for its unique cliffside buildings with magnificent white and blue colors. This built the inspiration to keep the logo design and branding system minimal, using only white and blue to communicate richness and delicacy. The typeface used throughout the printed touchpoints has a clean feel but also imperfect edges to reflect the walls and rugged architecture. The logo combines a sea snake and a nautical knot to convey the allure of the resort while also tying in the richness of boating culture.