Booze Bot is an SMS integrated application to order drinks directly from smartphones. It communicates the customer’s order to Makr Shakr, a sophisticated robotic bartender, to create a one-of-a-kind experience.
To combine an innovative technology with a local business through interactive experience and branding.
To ignore the hassle of downloading an app, the customer may text their name to Robb (Booze Bot). Through the text message conversation, the customer may order a menu drink, or customize their own. Since Makr Shakr is fully automatic, the idea was to automate drink orders and eliminate the need for customers to wait at the bar. A hexagon from the bartop gave inspiration to continue it through Booze Bot's brand. To establish a character for Robb, the created logo combines a robot and a drink with a straw.
